<< FEATURES >>



LARIVS
Lake Como's signature scent

Spring 2009 sees the launch of the first signature fragrance from LARIVS, a niche perfume house from Lake Como inspired by the rich history, visceral luxury and natural grandeur of the Lake Como surroundings.
LARIVS is Lake Comoπs Latin name. Roughly 2000 years ago Roman plutocrats took refuge from crowded urban life on the steep grand shores of Lake Como. By the 18th Century, Lake Como had become a favorite of the Romance generation, moving the poet Shelley to declare: ≥This lake exceeds anything I ever beheld in beauty,≤ and Wordsworth to call it ≥A treasure which the earth keeps to itself≤. A succession of elite Europeans have left a legacy of stately villas and manicured gardens, the landscapes tamed with magnificent and elegant cultivation.
With a passion for perfume and an aesthetic for design the creators of LARIVS wished to create a classic Italian perfume reflecting this timeless elegance. With a combined 30 years of experience with luxury brands and design they collaborated to create LARIVS, a niche fragrance house built on integrity and materials of the highest quality. ≥It is well known scientifically that the sense of smell has powerful associations with memory; thus our aim was to create a fragrance which would recall the experience of Lake Como long after the wearer returns home.≤

Sleek sophistication and classic originality define our range. Handcrafted artistry, quality finishing, and thoughtful function are just examples of the high standards of excellence infused in all LARIVS products. Uniquely appealing with both luxurious style and substance, the unisex scent can be worn everyday (or night) and makes a powerful statement of individuality in a blend that is the embodiment of Italian sophistication.
The first scent in this line has been created by perfumer Bertrand Duchaufour, one of the biggest creative names in the perfume industry today. At the top of his industry, he is the exclusive in-house perfumer at L'Artisan Parfumeur in Paris and has created fragrances also for several other perfume houses including Acqua di Parma, Comme des Garçons, Christian Dior and Givenchy. Duchaufour has captured the essence of Italy with his ability to visualize the true nature of his subject and by pushing beyond the all-too-familiar to create strength and emotion. And with his love of Lake Como he leapt at the creative challenge to capture its spirit.
He enjoys the hands-on approach to creating a scent and being in touch with the raw materials and natural resources of the surroundings. The end result is a captivating 50ml Eau de Parfum layering the fresh, woody scent of cypress with floral notes to create a clean, airy, bright fragrance which embodies the mood of a Renaissance period garden during the warmth of late Spring: serene, romantic, precious and timeless. The stylish packaging follows an Italian design aesthetic, in an exquisite bottle incorporating the colors and textures of this unique setting.
The luxurious packaging, hand made in Italy, further communicates the timeless elegance synonymous with Lake Como. The style and sensibility of the packaging is as relevant now to the emotion and ambience of the Lake, continuing the legacy of an illustrious past. New York designer Daniel Stark who has worked with such brands Calvin Klein, Issey Miyake, Gucci and Yves Saint Laurent was enlisted to assist in portraying this idea. The colors, textures and quality are recognizable and identifiable with the narrative that is uniquely Lake Como. It reveals an emotional connection that is sophisticated, iconic and unforgettable.

In limited distribution. For further enquiries contact:

In limited distribution. For further enquiries contact: profumo@larivs.com or (+39) 333 6110756