Jo Malone talks to Lake Como Lifestyle’s Karolina Kivimaki about her latest brand Jo Loves and why she is determined to do it differently this time.
Having sold her eponymous brand to Estee Lauder in 1999, Jo Malone stepped down as creative director in 2006 after fighting cancer, thinking she had lost the passion. Five years later Malone came back with a new brand called Jo Loves, and now about to open the first stand-alone store in London towards the end of summer, says she will never leave fragrance again. “The first day I got up after leaving Jo Malone, I thought about fragrance and the feeling never went away. I will never again step away from it. Fragrance is not a job, a profession or a career to me, it is part of my life, it is part of what makes me tick,” says Malone. It was the TV documentary ‘High Street Dreams’ for BBC1 in 2010, where Malone helped entrepreneurs to enter the (more…)