LUXURY



Les Ambassadeurs
The Leading House of Leading Names

Geneva, Zurich, St. Moritz and Lugano: what is the common denominator shared by these prestigious locations and act as ambassadors for Switzerland worldwide. Thereπs nothing strange then about the fact that they also play host to Les Ambassadeurs – exclusive stores offering a demanding clientele the leading and most renowned makes of watches and jewellery.
These four locations have been strategically selected, with the same attention given to choice of personnel: the customer is welcomed at each boutique by experienced staff with specialised knowledge of first-class timepieces and with the ability to appreciate the quality and worth of precious gems and the finest pearls.
First and foremost the customer is a most welcome guest and – just like the sales staff providing sound advice, making selection easier – he or she is of course a devotee of fine things. Besides commitment, enthusiasm for the products proposed is an additional pleasing feature of the professional service encountered at the Les Ambassadeurs branches.
Since their first appearance in 1964, with the opening of the Geneva store, Les Ambassadeurs have been able to rely on discerning choices allowing them to head the rankings for the upper market bracket. And all this thanks to a specific strategy enabling the organisation to present itself professionally as ambassadors for certain makes, with thorough knowledge of every model, ranging from the sports stopwatches to the timepieces enhanced with special functions or the diamond-encrusted evening watches.
This interesting evolution has driven
Les Ambassadeurs to make their shops tasteful avant-garde points of sale, put forward with the desire to convey their own idea of perfection, drawing on their suaveness and professionalism.
Over the years Les Ambassadeurs have opened branches in the different linguistic regions of Switzerland. They have been present in Lugano since 1983, with the store perfectly echoing the identity of the original Geneva establishment.
Coordinating the boutique in the heart of the åJewel of the Ceresioπ is Giovanni Frey (branch manager for the maison), who speaks keenly of åhisπ treasures on display in the store windows looking out onto Via Nassa – the picturesque street central to luxury shopping in Lugano. Just a glance is enough to take in the beauty of the items offered by the most illustrious names in timepieces, jewellery and artistic gems.
Giovanni Frey and his assistant Nadja Balmelli (public relations manager) always have a careful eye on fashions, and are ever poised to unveil and welcome the new inclinations proposed each season by the trendsetting names in the fashion-watch industry, setting these models alongside more classic ones.
If the watch is the symbol of time, every time in fact has its own collection, revealing changes of every kind: ever since Man first managed to åcaptureπ time within a tiny case, he has relentlessly enhanced and embellished his invention. And so we have seen the creation of increasingly precise, complicated, decorated or flat examples.
And the fascinating evolution of the watch – unquestionably the prominent item at
Les Ambassadeurs – has certainly not yet come to a standstill. On the contrary: it is still also propelled by fashions dictated by the wearerπs personality. Suffice to mention one legendary example: Gianni Agnelli. He set the trend of sporting this luxury accessory stylishly over the cuff.
And so the watch not only shows the time but also the approach of its creator and the personality of its owner.

In addition to watches, the Les Ambassadeurs showrooms also artfully place the spotlight on the splendour of jewellery. Breathtaking gems are skilfully enhanced through designs created in countries all round the globe, which are then entrusted to the expert hands of the maisonπs consultants.
In addition, it should not be forgotten that Les Ambassadeurs are the custodians of the seaπs most cherished finds: rare pearls, the fruit of chance. Artful hands transform these unique treasures into chokers, necklaces, earrings, bracelets, rings and brooches – all of which definitely deserve to be viewed firsthand. Should you visit Lugano, the Les Ambassadeurs experts will be pleased to give you their advice on purchases to accompany you through time. four cities? They are all.

GENÈVE
39, Rue du Rhône
1204 GENÈVE
tel. +41.22.318.62.22
ZüRICH
BAHNHOFSTRASSE, 64
8001 ZüRICH
tel. +41.44.227.17.17
ST-MORITZ
PALACE GALERIE
7500 ST-MORITZ
tel. +41.81.833.51.77
LUGANO
VIA NASSA, 11
6900 LUGANO
tel. +41.91.923.51.56

www.lesambassadeurs.ch
Blancpain
Breguet
Breitling
Bulgari
Franck Muller
Girard-Perregaux
Graff
IWC
Jaeger-LeCoultre
F.P. Journe
A. Lange&Söhne
Longines
Pomellato
UIysse Nardin
Vacheron Constantin